Freelance makeup artists eventually encounter the daunting task of setting rates for their work. Balancing what your time and products are worth with client expectations and industry standards is never going to be easy but with a few helpful tips from the experts here at Blush Central we hope to make this process a little bit easier for you.
1. Your fee has to reflect the quality of service and products you are offering. Are you using high end products from sought after brands or more common and inexpensive products? Naturally this factor will impact the cost to you and possibly the quality of the end result for your client. Work out how many clients you can roughly get out of each product and then divide the price of the product by how many uses you’re getting from it. This will help you figure out how much each client is costing you in products. Don’t forget to include one off products like false eyelashes.
2. After you’ve calculated the cost of your products add in any other expenses you need to cover such as travel, blush cleaners etc.
3. Your experience and areas of expertise definitely need to come into the equation when deciding on your rates. If you have been professionally trained and have gained some experience already you need to put a value to your talent, hard work and investment in your education. If you have less experience and are self taught it is reasonable to consider charging less than others with qualifications and experience. As you work more and improve you should definitely take the time to revaluate this part of your pricing structure, especially if you specialise in a niche market like special effects makeup.
4. Base the price on the current job and not on future jobs that the client is offering. Unless they are paying a deposit on future work straight away you can’t guarantee they will come back to you again.
5. Keep an eye on your competitors pricing and what the industry standard seems to be. Once you have that information take an objective look at where you are placed in the industry compared to the others and use this as a guide to what you’re time is worth.
6. After all of this remember that a lower price will not necessarily mean more clients. It may seem that people are always looking for the lowest price but your price is a reflection of what you think you are worth and the quality of work you do so make sure you are showing to others that your time is valuable.
7. You can choose to charge on a per person basis, an hourly basis or even on a half day/full day basis if it is for a photo shoot. It is most common to charge a per person rate for general clients and a half day or full day rate for photo shoots or runway shows as they will often require you stay around to touch up or change looks.
We hope this has been helpful for you when deciding how much to charge as a new makeup artist! If you’re looking for work on photo shoots, runway shows or productions check out of makeup artists jobs page, here. If you’re not yet a member of Blush Central make sure you sign up now to kick start your career, here.